Knowledge Hub

Enterprise Architects for the

Global Food Supply Chain

Led by alumni from Google, Meta, and Amazon, Tracerty is building the intelligence layer required to eliminate systemic waste and secure the future of food.

An Intelligent Operating Layer

We are dedicated to solving the $1T global food waste crisis by transforming the "First Mile" into a high-fidelity "Golden Record."

Eliminating Waste

Recapturing systemic value through predictive intelligence.

Digital Inclusion

Providing elite tools designed for real-world field conditions.

Defensible Truth

Establishing an unbreakable record of safety and sustainability.

Founding Team

Industry veterans from Google, Meta, and Amazon building the future of food intelligence

Umakant Sista

CEO & Co-Founder

A technology executive with 25+ years of experience, Umakant has led AI-native product ecosystems and global revenue engines at Google and Adobe. An IIM Ahmedabad alumnus, he specializes in bridging the gap between product engineering and market adoption to scale category-defining enterprise ventures.

Ousmane Dia

CTO & Co-Founder

A Fulbright Scholar and PhD, Ousmane is an AI researcher with over a decade of experience at Meta AI, Amazon, and Element AI. He specializes in reinforcement learning and large language models, focusing on transforming cutting-edge AI research into impactful, real-world applications.

Padmaja Krishnan

Founding Team

Padma is a product leader with over 15 years of experience scaling AI-powered commerce and personalization platforms at Google and eBay. A Cornell MBA, she combines execution rigor with deep AI fluency to solve high-impact user problems across global multi-sided marketplaces.

Baha

Founding Team

With 30 years of expertise in food safety and ag-tech, Baha has led complex operational systems for major retail and grower organizations through FDA and CDC oversight. They specialize in connecting supply chain data flow with technology adoption to drive both regulatory compliance and enterprise profitability.

Umakant Sista

CEO & Co-Founder

Ousmane Dia

CTO & Co-Founder

Padmaja Krishnan

Founding Team

Baha

Founding Team

Our Values

The Tracerty Code

The principles that guide our technology and partnerships

Frictionless First-Mile

If it slows the harvest, it isn't the solution.

Universal Interoperability

We layer over existing investments; we do not replace them.

Integrity-First Data

Prioritizing primary truth over statistical proxies.

Pragmatic Excellence

Technically elite software designed for real-world grit.

Frictionless First-Mile

If it slows the harvest, it isn't the solution.

Universal Interoperability

We layer over existing investments; we do not replace them.

Integrity-First Data

Prioritizing primary truth over statistical proxies.

Pragmatic Excellence

Technically elite software designed for real-world grit.

Join the Mission

The Objective: Talent & Partnership.

We are seeking visionary engineers and forward-thinking design partners to build the digital fabric of a sustainable future.